ITALY, 29 NOVEMBER 2016 – OVS, Italian’s leading clothing brand with over 800 stores in Italy and worldwide, will no longer use animal fur. The popular brand came out this week with a public statement to drop fur from its future collections. OVS worked together with LAV (Italian Animal Rights group) and is now part of
POLAND, 20 SEPTEMBER 2016 – LPP – the biggest clothing company in Poland, managing brands Reserved, Tallinder, Mohito, Cropp, House and Sinsay, resigned from the use of natural furs. Starting with the season autumn/winter 2016, the collections of all 6 brands will be completely free from this material. This decision was influenced by the expectations
21 july 2016 – O bag, the famous Italian fashion handbag brand has, in agreement with the Fur Free Alliance, announced its commitment to completely abandon the use of animal fur in its products. The O bag autumn collection will be showcasing a major new feature: instead of real fur, the interchangeable handles, straps, trims and
23 JUNE 2016, AMSTERDAM – This week Europe’s first fur-free shopping street became a fact in the midst of the historic center of Amsterdam. The public statement was a joint effort of Dutch animal protection organisation Bont voor Dieren and 19 store owners on the Hartenstraat.
AMSTERDAM, 20 JUNE 2016 – After working together with Dutch animal protection organisation Bont voor Dieren, the store owners on the Hartenstraat in Amsterdam have decided to ban all fur items from their shops. With this compassionate move the Hartenstraat (which translates as ‘Heartstreet’) has become the first fur-free shopping street in Europe. The 19 store
13 April 2016 – Since Armani’s announcement to drop fur last month the luxury brand’s new fur-free policy turned trending topic in online fashion magazines worldwide. Fashion critics and bloggers all over the world applauded Armani’s innovative and compassionate decision. Perez Hilton: “We LOVE this! Good call, Giorgio!” ELLE: “This is a major step for cruelty-free fashion” Shelly Vella, Fashion and