Fur Free Retailer

The Fur Free Retailer Program is an international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.

The program aims to further the spirit of ethical consumerism and provide shoppers with information about the most compassionate retailers in the world. The Fur Free Retailer recognizes and supports retailers who have committed, in writing, to a no-fur policy.

The Fur Free Retailer program is recognized by the ISO 26000:2010 Guidelines to Corporate Social Responsibility as an example of sectoral initiatives.

Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend its support to the international efforts to end this unnecessary and cruel fashion choice.

Read more about Fur Free Retailer.

Consumer awareness

  • Giorgio Armani , Italy (2016)

    "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."

  • VF Corporation, Letitia Webster, Vice President of Global Corporate Sustainability (2017)

    "This policy will help to ensure that the materials we use today are procured from sources that prioritize animal welfare and responsible business practices.”

Latest news

  • Raccoon dogs on a fur farm

    Prada Targeted by Animal Protection Organizations Worldwide over use of Fur

    6 SEPTEMBER 2018 – Today, the Fur Free Alliance launched a global campaign with help from Care2 u

    China designers and media pledge fur-free future at Shangai fashion evens

    SHANGHAI, 5 JULY 2018 - Three top China fashion designers announced their commitment to an entirely

    Fur Free - MICHAEL KORS


    The Fur Free Alliance Celebrates Michael Kors for Being Latest International Brand to Drop Fur

  • Gucci announces fur-free policy!

    LONDON - 11 OCTOBER 2017 - The Humane Society of the United States (HSUS) and LAV, along with the Fu

    Fashion Giants Agree the Future of Fashion is Fur-Free

    20 SEPTEMBER 2017 - The Fur Free Retailer program welcomes YOOX NET-A- PORTER as the 750th apparel c

    La Redoute joins Fur Free Retailer

    Major French e-commerce seller La Redoute joins Fur Free Retailer

    22 JUNE 2017, FRANCE - After working together with Fur Free Alliance member One Voice French major m