Fur Free Retailer

Fur Free Retailer is the world’s leading program to connect fur-free companies to consumers seeking ethical goods. The online fur-free list provides consumers accurate information about a retailer’s fur policy, allowing them to make an informed choice when shopping.

Fur Free Retailer recognizes and supports retailers who have committed, in writing, to a no-fur policy. Most of all, the program aims to encourage companies to go fur-free and further the spirit of ethical consumerism.

The Fur Free Retailer program is recognized by the ISO 26000:2010 Guidelines to Corporate Social Responsibility as an example of sectoral initiatives.

Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend its support to the international efforts to end this unnecessary and cruel fashion choice.

Read more about Fur Free Retailer.

Consumer awareness

  • Michael Kors, 2018

    "Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur."

  • Giorgio Armani , Italy (2016)

    "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."

  • HUGO BOSS, 2016

    "We use animal-friendly products to inspire the next generation with a new kind of luxury."

  • VOGUE, 2018

    "Going fur-free is step number one for companies that want to be more sustainable."

  • Marco Gobetti, CEO Burberry

    "I don’t think it is compatible with modern luxury and with the environment in which we live."

  • People Magazine, 2018

    "The hottest thing in fashion right now is going fur-free."

Latest news

  • The Prada Group announces fur-free policy and joins the international Fur Free Retailer program

    MILAN, 22 MAY 2019 - Today, the Prada Group has announced that it will no longer use animal fur in i

    CHICCO joins the Fur Free Program and confirms the company’s commitment not to make use of animal furs

    ITALY, 17 JANUARY 2019 - CHICCO, a brand dedicated to the entire world of babies, banned the use of

    Raccoon dogs on a fur farm

    Prada Targeted by Animal Protection Organizations Worldwide over use of Fur

    6 SEPTEMBER 2018 – Today, the Fur Free Alliance launched a global campaign with help from Care2 u

  • China designers and media pledge fur-free future at Shangai fashion evens

    SHANGHAI, 5 JULY 2018 - Three top China fashion designers announced their commitment to an entirely

    Fur Free - MICHAEL KORS

    MICHAEL KORS ANNOUNCES FUR-FREE POLICY

    The Fur Free Alliance Celebrates Michael Kors for Being Latest International Brand to Drop Fur

    Gucci announces fur-free policy!

    LONDON - 11 OCTOBER 2017 - The Humane Society of the United States (HSUS) and LAV, along with the Fu