Fur Free Retailer

Fur Free Retailer is the world’s leading program to connect fur-free companies to consumers seeking ethical goods. The online fur-free list provides consumers accurate information about a retailer’s fur policy, allowing them to make an informed choice when shopping.

Fur Free Retailer recognizes and supports retailers who have committed, in writing, to a no-fur policy. Most of all, the program aims to encourage companies to go fur-free and further the spirit of ethical consumerism.

The Fur Free Retailer program is recognized by the ISO 26000:2010 Guidelines to Corporate Social Responsibility as an example of sectoral initiatives.

Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend its support to the international efforts to end this unnecessary and cruel fashion choice.

Visit the international Fur Free Retailer website to learn more.

Consumer awareness

  • HUGO BOSS, 2016

    "We use animal-friendly products to inspire the next generation with a new kind of luxury."

  • People Magazine, 2018

    "The hottest thing in fashion right now is going fur-free."

  • VF Corporation, Letitia Webster, Vice President of Global Corporate Sustainability (2017)

    "This policy will help to ensure that the materials we use today are procured from sources that prioritize animal welfare and responsible business practices.”

  • Giorgio Armani, Italy (2016)

    "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."

  • Marco Gobetti, CEO Burberry

    "I don’t think it is compatible with modern luxury and with the environment in which we live."

  • Michael Kors, 2018

    "Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur."

Latest news

  • Fur Free Alliance, Mena Suvari partner for anti-fur video

    USA, 10 DECEMBER 2020 – Released today, “Hide” follows three interconnected stories behind a s

    Dutch MPs voted overwhelmingly in favour of shutting down mink fur farms in the Netherlands

    THE HAGUE, 24 JUNE 2020 - Yesterday, politicians voted in favour of the early closure of farms with

    The Prada Group announces fur-free policy and joins the international Fur Free Retailer program

    MILAN, 22 MAY 2019 - Today, the Prada Group has announced that it will no longer use animal fur in i

  • CHICCO joins the Fur Free Program and confirms the company’s commitment not to make use of animal furs

    ITALY, 17 JANUARY 2019 - CHICCO, a brand dedicated to the entire world of babies, banned the use of

    Raccoon dogs on a fur farm

    Prada Targeted by Animal Protection Organizations Worldwide over use of Fur

    6 SEPTEMBER 2018 – Today, the Fur Free Alliance launched a global campaign with help from Care2 u

    China designers and media pledge fur-free future at Shangai fashion evens

    SHANGHAI, 5 JULY 2018 - Three top China fashion designers announced their commitment to an entirely