Fur Free Retailer

The Fur Free Retailer Program is an international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.

The program aims to further the spirit of ethical consumerism and provide shoppers with information about the most compassionate retailers in the world. The Fur Free Retailer recognizes and supports retailers who have committed, in writing, to a no-fur policy.

The Fur Free Retailer program is recognized by the ISO 26000:2010 Guidelines to Corporate Social Responsibility as an example of sectoral initiatives.

Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend its support to the international efforts to end this unnecessary and cruel fashion choice.

Read more about Fur Free Retailer.

Consumer awareness

  • Giorgio Armani , Italy (2016)

    "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals."

  • YOOX NET-A-PORTER GROUP, Matteo James Moroni, Head of Sustainability (2017)

    “We have a strong sense of responsibility and recognize the importance of making a positive contribution to society.”

  • VF Corporation, Letitia Webster, Vice President of Global Corporate Sustainability (2017)

    "This policy will help to ensure that the materials we use today are procured from sources that prioritize animal welfare and responsible business practices.”

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