About Us

The Fur Free Alliance exists to end the exploitation and killing of animals for fur.

The Alliance is an international coalition that consists of more than 50 animal protection organisations, based in more than 35 countries around the world, working collaboratively to bring about the end of fur farming and fur trapping, using wholly peaceful means.

The coalition focuses on three inter-related priority areas vital in the campaign to end the fur trade: political, corporate and consumer.

  • On a political level, it focuses on the expansion of national production bans in order to decrease supply.
  • On a corporate level, it focuses on the promotion of the Fur Free Retailer scheme and corporate campaigns in order to decrease demand.
  • On a consumer level, it focuses on raising the serious animal welfare issues related to fur farming and trapping, via investigations and veterinary expertise, in order to build the public’s opposition to buying and wearing fur and to encourage politicians to outlaw the practice.

These three areas together work to achieve our aim by increasing opposition to the fur trade, decreasing the number of animals bred and killed for their fur and reducing consumer demand.

Click here to view our member organisations.

  • Nicki Brooks, Respect for Animals (UK)

    "Fur farming is not like any other form of agriculture. Mink and fox are inherently unsuited to intensive farming conditions. They are still essentially wild animals and to keep them in this way is extremely cruel."

  • Nicole van Gemert, Fur for Animals (The Netherlands)

    "Nobody is in need of fur to stay warm nowadays. Fur is a unnecessary luxury product for which animals are leading miserable lives and are killed in a very cruel way."

  • Joh Vinding, Anima (Denmark)

    "The more consumers learn about the atrocities animals go through on fur farms or when caught in traps, the more interested companies become in going fur free. I’m convinced many more fashion giants will join our program in the years to come - it’s simply good business to do so."

Interested in becoming a member of the Fur Free Alliance?

Latest news

  • Major win: Italy to permanently ban fur farming

    ROME - 21 December 2021 - Today, the Italian Senate Budget Committee approved an amendment that will

    ELLE International pledges fur-free

    LONDON, 2 DECEMBER 2021 - Today ELLE magazine announced that it has committed to ending the promotio

    Historic news: France bans the farming of wild animals for their fur

    18 November 2021, PARIS - In a historic move, today the French senate voted by an overwhelming major

  • Campaigners submit 880,457 #StopDeadlyFur petition signatures to G20 leaders

    ROME - 20 OCTOBER 2021- The Fur Free Alliance handed over more than 880.000 signatures to Italy’s

    Animal protection organisations welcome Member States’ call for an end of fur farming in the EU

    28 JUNE 2021, BRUSSELS - Today, the Dutch and Austrian governments presented an information note on

    Israel becomes world’s first country to ban fur sales

    ISRAEL, JUNE 2021 - In a historic decision, Israel introduces a ban on the sales of animal furs, mak