6 JUNE 2017 – YOOX NET-A-PORTER GROUP (YNAP), the world’s leading online luxury fashion retailer, has announced this week that it is adopting a fur free policy that will exclude all items and accessories made from animal fur.
The fur free policy, confirms the commitment of the Group to managing environmental impact responsibly, and follows a long- standing relationship with Fur Free Alliance members The Humane Society of the United States (HSUS), Humane Society International (HSI) and Lega Anti Vivisezione (LAV).
Matteo James Moroni, Head of Sustainability at YOOX NET-A-PORTER GROUP, commented:
“YNAP is on a very important journey towards managing environmental impact responsibly. This journey began with the launch of our first sustainability initiative, YOOXYGEN, in 2009. Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights. We aim to act as a catalyst for change in the industry, sharing knowledge, innovating and leading by example.”
YNAP will continue to work closely with HSUS, HSI, LAV, and other leading animal and environmental protection organizations to keep the Group and its partners continually updated about fur and ethical sourcing.
PJ Smith, senior manager of fashion policy for The HSUS, said:
“We applaud YOOX NET-A-PORTER GROUP for demonstrating compassionate leadership in the luxury fashion industry. This move should encourage designers and other retailers to opt for stylish and functional alternatives to fur and to shed the cruelty associated with commercial trapping and fur farming.”
Claire Bass, executive director of HSI/UK, commented:
“YOOX NET-A-PORTER GROUP going fur- free sends a truly powerful message across the fashion world, and to luxury brands in particular, that fur is very firmly out of fashion. Designers and fashion retailers that continue to sell fur are peddling a product of immense animal suffering, so it is thrilling to see such influential brands embracing fur free policies.”
With its decision YNAP has joined the international Fur Free Retailer Program of the Fur Free Alliance. The commitment ensures that YNAP’s multi-brand online stores promote commercial policies that are fur-free and in-line with animal rights. YNAP plans to continue collaborating closely with HSUS, HSI, LAV, and other leading animal and environmental protection organizations to keep the Group continually updated about fur and ethical sourcing.
Simone Pavesi, manager of animal free fashion for LAV, said:
“YOOX NET-A-PORTER GROUP’s commitment is a significant milestone that should stand as a leading example to the fashion world. It is a tangible signal that the clothing industry can be more sustainable and ethical, without necessarily resorting to the use of animal products.”