ITALY, 17 JANUARY 2019 – CHICCO, a brand dedicated to the entire world of babies, banned the use of animal furs since a long time but now goes one step further to undersign a formal fur-free commitment with LAV and the Fur Free Alliance. The brand, which has always focused great attention on the materials

6 SEPTEMBER 2018 – Today, the Fur Free Alliance launched a global campaign with help from Care2 urging fashion brand Prada to join its competitors—including Gucci, Versace, Armani, Michael Kors, Donna Karan, HUGO BOSS and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan and

SHANGHAI, 5 JULY 2018 – Three top China fashion designers announced their commitment to an entirely fur-free future at ACTAsia’s Fur-Free Fashion Forum and Gala in Shanghai last month. Grace Chen, Mary Ma, and Michael Wong have all signed up to the Fur Free Retailer scheme (FFR). They join almost 40 fashion labels and designers from

The Fur Free Alliance Celebrates Michael Kors for Being Latest International Brand to Drop Fur NEW YORK (15 December 2017) – Michael Kors Holdings Limited, a global fashion luxury group, today announced that it will no longer use animal fur in its products, with production being phased out by the end of December 2018. With

LONDON – 11 OCTOBER 2017 – The Humane Society of the United States (HSUS) and LAV, along with the Fur Free Alliance (FFA), are pleased that the leading global fashion house Gucci has announced it will no longer use animal fur, beginning with its spring-summer 2018 collection. Gucci’s President & CEO Marco Bizzarri announced the

20 SEPTEMBER 2017 – The Fur Free Retailer program welcomes YOOX NET-A- PORTER as the 750th apparel company to join the program since its formation in 2006. The program is run in more than 20 countries worldwide by the Fur Free Alliance, an international coalition of animal protection organisations, and looks to connect fur-free influencers