Image Not Found

Animal protection organizations worldwide target Max Mara over use of fur

9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan, and Paris. With

PUMA commits to a fur-free policy

GERMANY, 3 MAY 2023 – Global animal welfare organisation FOUR PAWS and the Fur Free Alliance welcome sports apparel brand PUMA as its newest prominent partner. Although PUMA does not currently have any fur products in its range, the company reaffirms its rejection of fur products by joining the international Fur Free Retailer Program. As

Dolce & Gabbana goes fur-free

MILAN, 31 JANUARY 2022 – The Fur Free Alliance, and its nearly 60 members around the globe, celebrates Italian luxury brand Dolce&Gabbana for no longer using animal fur in any of its collections starting in 2022. The new policy is in accordance with the Fur Free Alliance’s guidelines. Dolce&Gabbana will be working with furriers to

ELLE International pledges fur-free

LONDON, 2 DECEMBER 2021 – Today ELLE magazine announced that it has committed to ending the promotion of animal fur in its pages and online. The announcement was made today at Business of Fashion’s 2021 VOICES event in London and follows a dialogue between ELLE brand owner, Lagardère Group, the Humane Society of the United

Fur Free Alliance, Mena Suvari partner for anti-fur video

USA, 10 DECEMBER 2020 – Released today, “Hide” follows three interconnected stories behind a single fur coat from the trapper who catches the fox, to the seamstress who sews the fur coat, to the shopper, played by Suvari, who buys it. The thought-provoking film highlights the cruelty behind the fur trade and the hypocrisy of

Dutch MPs voted overwhelmingly in favour of shutting down mink fur farms in the Netherlands

THE HAGUE, 24 JUNE 2020 – Yesterday, politicians voted in favour of the early closure of farms with compensation to be paid to fur farmers to end the practice earlier than the phase out due date of 31st December 2023.  Following outbreaks of COVID-19 on 17 fur farms in The Netherlands since 26 April, there