Recent News
Spectacular hot air balloon flight over Max Mara Fashion Group headquarters to demand the brand to go fur-free
The call by HSI, LAV and Fur Free Alliance members to “kick off” Milan Fashion Week REGGIO EMILIA, Italy (Feb. 20, 2024) —“Max Mara GO...
Animal protection organizations worldwide target Max Mara over use of fur
9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace,...
Fur Free Alliance criticises the European Commission’s delay on banning fur farming and sales in the EU
The Fur Free Alliance, a coalition of over 50 animal protection organisations representing millions of supporters worldwide, expresses its profound disappointment and frustration at the...
Fur Free Alliance visits Finland, appeals to the parliament to ban fur farming
HELSINKI, 30 November 2023 - The debate related to Finnish fur farming, the avian flu epidemic in fur farms and several legal initiatives to ban...
Lithuania becomes 20th country to ban fur farming
Vilnius, 27 September 2023 – Lithuania has today become the 20th European country to completely ban fur farming, sparing around one million animals a year...
Exposed: massive bird flu cull on Finnish fur farms sparks pandemic concerns
FINLAND, AUGUST 29 — New photos reveal poor biosecurity measures and horrible conditions on Finnish fur farms, where animals were being killed en masse over...