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Advertising Standards Authority reprimands “animal-friendly fur” labels

Raccoon dogs fur farm

30 JULY 2017, THE NETHERLANDS – Last week the Dutch Advertising Standards Authority forced the fur brand Airforce to remove false animal-friendly claims from their labels. The company was selling jackets with raccoon dog fur trims labelled as ‘ethical’ and ‘responsible’. Raccoon dogs are farmed in China in atrocious conditions with hardly any inspections taking place. The Chinese region

Amsterdam celebrates first fur-free shopping street in Europe

Fur-free shopping street in Amsterdam

23 JUNE 2016, AMSTERDAM – This week Europe’s first fur-free shopping street became a fact in the midst of the historic center of Amsterdam. The public statement was a joint effort of Dutch animal protection organisation Bont voor Dieren and 19 store owners on the Hartenstraat.

Europe’s first fur-free shopping street

fur-free shopping street

AMSTERDAM, 20 JUNE 2016 – After working together with Dutch animal protection organisation Bont voor Dieren, the store owners on the Hartenstraat in Amsterdam have decided to ban all fur items from their shops. With this compassionate move the Hartenstraat (which translates as ‘Heartstreet’) has become the first fur-free shopping street in Europe. The 19 store

Fur on children’s wear full of toxics

Toxic Furs

AMSTERDAM, 12 JANUARY 2016 –  Fur trims on children’s jackets contain harmful levels of toxic chemicals posing a serious health risk. New research, commissioned by Dutch Fur Free Alliance member Bont voor Dieren, tested children’s wear of well known brands as Canada Goose, Versano, Woolrich, Nickelson and Airforce. All of the brands, that were tested by the German independent research laboratory Bremer