Spectacular hot air balloon flight over Max Mara Fashion Group headquarters to demand the brand to go fur-free
The call by HSI, LAV and Fur Free Alliance members to “kick off” Milan Fashion Week REGGIO EMILIA, Italy (Feb. 20, 2024) —“Max Mara GO FUR-FREE!” is the message launched by the animal protection groups Humane Society International and LAV, along with all members of the Fur Free Alliance, to the Italian fashion house Max
Animal protection organizations worldwide target Max Mara over use of fur
9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan, and Paris. With
Fur Free Alliance criticises the European Commission’s delay on banning fur farming and sales in the EU
The Fur Free Alliance, a coalition of over 50 animal protection organisations representing millions of supporters worldwide, expresses its profound disappointment and frustration at the European Commission’s (EC) decision to delay the urgent need to end fur farming in the EU. Instead, the Commission has requested an opinion from the European Food Safety Authority (EFSA)
Fur Free Alliance calls for ban on fur farming during visit to the Swedish parliament
STOCKHOLM, 3 NOVEMBER 2022 — On Thursday 3rd November, Swedish and international animal welfare campaigners delivered a letter to the Swedish Ministry of Infrastructure and the Minister for Rural Affairs urging the Swedish government to ban fur farming. Djurens Rätt, Sweden’s leading animal advocacy organisation, were joined by campaigners from Denmark, Germany, Finland, Lithuania, the
New polls show growing majority of Finns oppose fur farming
FINLAND, 29 NOVEMBER 2019 – Two new surveys show that 74 per cent of Finns oppose fur farming in its current form. The surveys, conducted by Finnish market research company Taloustutkimus, also reveal 60 per cent of the Finnish citizens think killing animals for their fur is wrong. The surveys were commissioned by Finnish animal
The Prada Group announces fur-free policy and joins the international Fur Free Retailer program
MILAN, 22 MAY 2019 – Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal