POLAND, 20 SEPTEMBER 2016 – LPP – the biggest clothing company in Poland, managing brands Reserved, Tallinder, Mohito, Cropp, House and Sinsay, resigned from the use of natural furs. Starting with the season autumn/winter 2016, the collections of all 6 brands will be completely free from this material. This decision was influenced by the expectations of consumers for whom animal rights are becoming increasingly important. LPP thus joined the international Fur Free Retailer campaign.
The LPP network manages almost 1,700 stores located not only in Poland, but also, among other things, in Central and Eastern Europe, Germany and the United Arab Emirates. The Company is present in a total of 18 countries around the world.
The decision to join the Fur-Free Retailer campaign concerns all brands belonging to the company. This means that their collections will never include any natural fur, in any form, also as accessories and winter coat trims. The Company signed an agreement on the matter with the Open Cages Association. Marta Chlewicka, the spokeswoman at LP, says:
‘Considering the increasing awareness of the issue of animal rights and expectations of our customers in this area as well as the challenges of reducing the impact that our activities have on the environment, we decided to abandon the use of natural fur in the offer all our brands. Therefore, whenever the designer’s vision and the current trend require the use of fur, just as some of our market competitors, our brand will make use of the highest quality synthetic materials. The decision to abandon the use of natural fur is another important step, the effect of which is increased transparency of the supply chain through the conscious choice of materials used to manufacture our collections.’
The trend towards resignation from natural fur is becoming more and more visible. More than 300 companies and designers have already joined the Fur-Free Retailer campaign. The most popular among them include Zara, Topshop, H&M, COS, Marks & Spencer and Asos, and most recently Hugo Boss and Armani resigned from fur. Anyone who joins the campaign signs a written undertaking not to sell fur and fur accessories. Małgorzata Szadkowska, coordinator of the international Fur Free Retailer campaign, adds:
‘LPP has just showed that modern fashion can do without animal fur. I think that if the biggest clothing company in Central and Eastern Europe can make a written undertaking in this regard and thereby stand in one line with other global clothing giants, this is a clear message addressed to those fashion companies that still exploit animals. The future of fashion is new technologies, and not closing the animals in small wire cages.’
LPP SA, a company listed on the Warsaw Stock Exchange since 2001, is one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 20 years, the company has consistently carried out its operations in Poland and abroad, being successful on the demanding clothing market. LPP SA manages six fashion brands: Reserved, Tallinder, Cropp, House, Mohito, and Sinsay. The company has a network of almost 1,700 stores and creates jobs for more than 22 thousand people in its offices and sales structures in Poland, Europe, Asia and Africa. LPP SA invests and acquires new markets. In 2015, the company opened e.g. its first stores in the Middle East. In 2014, the company advanced to WIG20 stock exchange index, which generates a significant part of the turnover on the WSE, and is listed on the prestigious MSCI Poland index.