Brussels, 15 October 2025 — The report, A full-cost account of the EU fur industry, sheds light on the fragile economic state of the fur industry, with EU fur farms declining by 73% over one decade, and production expected to decline by a further 15 — 20% by 2028. As the prices of pelts plummeted,

11 September 2025 – Today, the Fur Free Alliance launched a global campaign urging outerwear brand Woolrich to join its competitors—including Canada Goose, Moncler, Napapijri, Parajumpers, Patagonia and many others—in adopting a fur-free policy. The coalition is made up of 50 animal protection organizations in more than 30 countries, likely making this Woolrich campaign one

Fur is increasingly falling out of favour, and that’s good news for animals. In 2023, global fur production plummeted by nearly 40% compared to the previous year, following a decade-long downward spiral that saw the industry shrink by a staggering 85%. These statistics are not just numbers: they represent millions of mink, foxes, and raccoon

BUCHAREST, 22 OCTOBER 2024—In a monumental victory for animal protection, the Romanian Parliament has voted overwhelmingly to ban chinchilla and mink fur farming, the only two fur farm industries that exist in the country. This groundbreaking decision is the result of nearly two years of political debates and sustained campaigning by our Fur Free Alliance

MILAN, 6 AUGUST 2024 – After receiving hundreds of thousands of emails, thousands of phone calls, countless social media posts and even having a hot air balloon flown over its headquarters in Italy asking them to go fur-free, Max Mara Fashion Group has officially announced a fur-free policy. In an internal memo to staff, Max

WARSAW, 22 MAY 2024 – The film “Out of Sight, by the Forest” about the behind-the-scenes work of activist investigators is available online The premiere of Fur Free Alliance’s member organization Otwarte Klatki new documentary film “Out of Sight, by the Forest” took place on 22 May at Warsaw’s Kinoteka. The film tells the story