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Spectacular hot air balloon flight over Max Mara Fashion Group headquarters to demand the brand to go fur-free

The call by HSI, LAV and Fur Free Alliance members to “kick off” Milan Fashion Week REGGIO EMILIA, Italy (Feb. 20, 2024) —“Max Mara GO FUR-FREE!” is the message launched by the animal protection groups Humane Society International and LAV, along with all members of the Fur Free Alliance, to the Italian fashion house Max

Animal protection organizations worldwide target Max Mara over use of fur

9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan, and Paris. With

Fur Free Alliance criticises the European Commission’s delay on banning fur farming and sales in the EU

The Fur Free Alliance, a coalition of over 50 animal protection organisations representing millions of supporters worldwide, expresses its profound disappointment and frustration at the European Commission’s (EC) decision to delay the urgent need to end fur farming in the EU. Instead, the Commission has requested an opinion from the European Food Safety Authority (EFSA)

Fur Free Alliance visits Finland, appeals to the parliament to ban fur farming

HELSINKI, 30 November 2023 – The debate related to Finnish fur farming, the avian flu epidemic in fur farms and several legal initiatives to ban fur farming made Finland an interesting destination for the visit of the international animal protection network Fur Free Alliance. During the visit, the Finnish member organizations Animalia and Oikeutta eläimille

Lithuania becomes 20th country to ban fur farming

Vilnius, 27 September 2023 – Lithuania has today become the 20th European country to completely ban fur farming, sparing around one million animals a year from miserable lives and cruel deaths on fur farms. President Gitanas Nausėda signed the fur farming bill into law today after a large majority passed the measure in the Seimas.

Exposed: massive bird flu cull on Finnish fur farms sparks pandemic concerns

FINLAND, AUGUST 29 — New photos reveal poor biosecurity measures and horrible conditions on Finnish fur farms, where animals were being killed en masse over bird flu concerns. The uncontrolled spread of the virus among mink and foxes highlights the pandemic potential of fur farming and the urgent need for action at European level. Scientists