During the latest fashion weeks in NYC, London, Milan and Paris, compassionate citizens from around the world left outdoor apparel brand Woolrich in no doubt about the strength of feeling about the company’s use of cruel fur.

Campaigners took to the streets with colourful demonstrations outside stores in many cities across Europe, including Amsterdam, Bologna, Frankfurt, Hamburg, Milan and Munich. More than 200,000 emails and calls flooded into the company and countless messages were posted on social media, demanding they follow their competitors, like Canada Goose, Moncler and The North Face, by going fur-free.

Unfortunately, despite knowing about the cruelty associated with the fur trade, Woolrich has so far refused to discuss the issue and continues to sell fur on its website and in-store.

It does appear that Woolrich has begun removing fur items from its US e-shops— perhaps a first step in the right direction? We continue to urge Woolrich to take an official and public stance against fur.

After mobilising hundreds of thousands of citizens and customers around the world, our campaign will now continue through other means to finally convince Woolrich to take the long-overdue step towards a fur-free policy.

We continue to reach out to the company and we’ll update you as soon as there’s progress.

Thank you so much for taking action and contacting Woolrich about its use of cruel fur.