The fur industry makes an effort to brand fur products as an ‘ethical choice’ by developing and promoting certificate programs. Contrary to its claims, Origin Assured does not give any guarantees regarding the standard of animal welfare on fur farms. Origin Assured fur is produced on regular fur farms that show similar serious animal welfare problems as any other fur farms.
Origin Assured only guarantees that a fur product
is sold through specific auction houses and that the fur has
been produced in a country which has some kind of animal
welfare regulations or standards for fur production. There are
no requirements as to the content of such regulations and no additional demands are made with regard to animal welfare or the overall conditions on farms. Origin Assured fur must derive from certain
approved species but this list is vast.
Origin Assured also includes fur produced in countries
such as Namibia, Romania and Canada as well as fur from species
such as seals.
According to the annual report of Finnish Fur Sales, OA (Origin Assured) is
part of the company’s reputation management and its strategy
to protect itself against damage to its image.
When concern for the welfare of animals is not an end in itself but a means to an economic and political end it should be treated with scepticism.
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