Causing suffering and killing animals for a non-essential and even trivial reason as fashion contravenes public morality. Nowadays there are sufficient alternatives available for a luxury item as fur. An increasing majority of the population finds it unjustifiable to subject animals to prolonged suffering just for the sake of fashion. The public awareness that there must be legal constraints on the uses to which animals can be put is growing worldwide.
Opinion polls consistently demonstrate that most citizens find it unacceptable to breed and kill animals for fur and are in support of legislation to prohibit fur farming.