: Campaigns

Educational campaign ‘Animals Are Not Clothes’ tours Belarus

BELARUS, JUNE 2018 – Last month, the anti-fur educational publication ‘Animals Are Not Clothes’ was presented at the international scientific conference Sakharov Readings 2018: Environmental Problems of the 21st Century, in the Belarus capital of Minsk. The presentation was part of a long-term campaign, organised by FFA member organisation Ecoetika, that aims to create awareness among the new generation about the cruelty of fur production.

The ‘Animals Are Not Clothes’ campaign, that is supported by the Fur Free Alliance grant programme, has so far held educational events in the cities of Minsk, Brest, Gomel, Grodno and Kobrin and continues to tour the country.

Animal cruelty is a subject that has not gained much attention so far in Belarus. Although more than 150.000 animals are killed annually on fur farms in Belarus, the country does not have any legislation in place to protect fur-bearing animals and suffers from a general lack of awareness on animal welfare issues among the public.

Ludmila Loginovskaya, director of Ecoetika, says:

“We conducted a sociological survey in Minsk in September 2017, which showed that only 5.7% of the Belarusian citizens consider the inhumane nature of fur. Belarus is a post-Soviet country and needs a large-scale educational campaign to protect animals, since it is not yet accepted to think about animal welfare.”

To create more public awareness about the animal suffering in the fur industry, the ‘Animal Are Not Clothes’ campaign will continue to reach out to the young Belarusian generation and plans educational events on a number of festivals, such as the Festival of Books in Gomel, the Pasternak Ecological Festival in Minsk.




Protesters in Bulgaria march against fur farming

SOFIA, 24 May 2018 – Hundreds of Bulgarians gathered in Sofia, the Bulgarian capital, on May 12th to make a public statement against fur farming. The protest march in Sofia, organised by Bulgarian Fur Free Alliance member CAAI, is part of the regional Fur Free Forever campaign that unites South East European countries – as Serbia, Hungary, Bosnia and Herzegovina, Bulgaria and Montenegro – in their fight to end the cruel fur industry.

The Fur Free Forever campaign addresses the extreme animal suffering in the fur industry and the negative impact of fur farming on the environment and local communities. With an increased number of western European countries closing down its fur farms, the Fur Free Forever campaign gives voice to South East European citizens calling to ban the cruel and polluting fur industry in this part of Europe as well.

In March this year, a National Citizens’ Initiative campaign was launched to ban fur farming in Bulgaria. To gather enough signatures, in the months leading up to June, which marks the end of the Citizen’s Initiative campaign, several events are organised in Bulgaria, such as the Make Fur History exhibition and the Fur Free Forever regional march.



Make Fur History exhibition on tour in Bulgaria

SOFIA, 2 FEBRUARY 2018 – On 27 January, international experts and scientific scholars gathered in the capital of Bulgaria to discuss the negative impact of fur factory farming. The conference, hosted by Bulgarian Fur Free Alliance member CAAI, was part of the Make Fur History exhibition that was launched last week in Brussels and is now touring throughout Europe.

Next to the ethical concerns and animal welfare problems associated with fur farming, speakers addressed the detrimental effects of fur farms on the environment, biodiversity, and local communities. The conference, that was attended by representatives of the Ministry of Agriculture, the Bulgarian Academy of Science and local environmental organisations, aimed to expose facts about how real fur is produced and why a fur farming ban is needed in Bulgaria.

Read more about the Make Fur History exhibition:
Make Fur History – A Landmark Exhibition at the European Parliament
Polish MEPs in Brussels speak out against fur farming
Make Fur History website

Italian leading clothing brand OVS goes fur-free

ITALY, 29 NOVEMBER 2016 – OVS, Italian’s leading clothing brand with over 800 stores in Italy and worldwide, will no longer use animal fur. The popular brand came out this week with a public statement to drop fur from its future collections. OVS worked together with LAV (Italian Animal Rights group) and is now part of the international Fur Free Retailer Program.

LAV: ‘This decision taken by the historic clothing brand will help to save millions of animals.’

OVS, that has already abandoned the use of animal fur in its collections, has signed the fur-free statement in collaboration with LAV and the Fur Free Alliance to reflect their ambition to protect and respect animals and the environment.

ovs fur-free

The animal friendly policy of OVS covers all of the products within the company’s brands; OVS, OVS kids, UPIM and Blukids. OVS is now committed to the Fur Free Retailer international standards (specifically committing to replace animal furs) and to Animal Free Fashion (the first fashion rating, developed by LAV attaches value to Social Responsibility policies on materials of animal origin that a company agrees not to use: V no fur; VV no fur or feathers; VVV no fur, feathers, leather or silk; VVV+ no fur, feathers, leather, silk or wool). Simone Pavesi, the LAV Animal Free Fashion Division Manager, says:

 ‘The decision taken by OVS Ltd to stop using animal fur, is a choice that is in line with the Sustainable Development policies that every fashion company should assume –  And having made a public announcement, this decision must be taken as a commitment to society about the company’s environmental impact. This announcement from OVS Ltd will contribute significantly to the lives of millions of animals: another important reason to choose their products’

LAV and the Fur Free Alliance are glad with the public statement of OVS against the exploitation of animals for their fur, an opinion shared by the majority of Italians, which is confirmed every year by Eurispes (Institute of Political, Economic and Social Studies).

‘Fur is outdated’ poster campaign in Vilnius

VILNIUS, 24 NOVEMBER 2016 – This month it was hard to ignore a striking, creative anti-fur poster campaign on the streets of Lithuanian capital Vilnius. The poster campaign – an initiative of Fur Free Alliance member organization Tusti Narvai (Open Cages) – ran for 3 weeks and was spread throughout the city center. Lithuania has a relatively large fur industry – of 2 million animals killed for fur each year – even though a majority of 67% of the Lithuanian population is against fur farming.

Tusti Narvai conducted a new opinion poll on fur farming during the last week of the poster campaign that showed a 9% increase of the number of citizens that do not support fur farming. Compared to 58% in May this year, now a majority of 67% expressed their opinion that breeding and killing wild animals for fur is unacceptable.

Poster campaign Fur is Outdated


O Bag goes green and quits fur

21 july 2016 – O bag, the famous Italian fashion handbag brand has, in agreement with the Fur Free Alliance, announced its commitment to completely abandon the use of animal fur in its products.

The O bag autumn collection will be showcasing a major new feature: instead of real fur, the interchangeable handles, straps, trims and inner bags of the O bag, the O basket and the O pocket, will be made of top quality eco-fur. Michele Zanella, director-general of Full Spot, explains:

“As of autumn-winter 2016/2017 the O bag collections will be entirely fur free. This is a huge step for our company and testifies as to our tangible commitment towards animal welfare. Our choice stems from a strong request on the part of some of our customers that, though they love our bags, weren’t comfortable with the use of certain materials. Our customers come first and that is why we always listen to what they have to say. It’s word-of-mouth that made the success of O bag, alongside a continuous dialogue with our customers and the collective sharing of personal experience.”

Through the Italian member organisation of the Fur Free Alliance LAV, O bag has signed the Fur Free Alliance protocol. O bag has thus pledged not to use any type of animal fur whatsoever in its future collections, including fur that comes from the food sector (such as rabbit fur for example).

o bag goes fur-free

Simone Pavesi, head of LAV’s Animal Free Fashion department, says:

“O bag is a symbol of Italian creativity and its designer products, from watches to bags to bracelets and glasses, and now shoes as well, all made from innovative materials, delight customers around the world. This decision has been long-awaited and reinforces the mission LAV has set for itself to promote ethical, responsible and sustainable fashion that doesn’t exploit animals”

With its decision O bag responds to its customers’ request: according to a recent report commissioned by LAV in 6 European countries (Italy, Germany, the UK and Poland) consumers that regularly buy animal friendly products account for at least 12% of fashion items consumers, a number that is highly like to increase.

To ensure its commitment to a fur-free policy, O bag has pledged to demand that its suppliers provide the adequate certifications ensuring the absence of animal-based materials. As it is not possible to withdraw items from its previous collections that contain real fur from the market, these items will still be sold until they run out.