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Animal protection organizations worldwide target Max Mara over use of fur

9 FEBRUARY 2024 – Today, the Fur Free Alliance launched a global campaign urging Italian fashion giant Max Mara to join its competitors—including Gucci, Versace, Armani, Prada, Valentino, Dolce & Gabbana and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan, and Paris. With

Fur Free Alliance criticises the European Commission’s delay on banning fur farming and sales in the EU

The Fur Free Alliance, a coalition of over 50 animal protection organisations representing millions of supporters worldwide, expresses its profound disappointment and frustration at the European Commission’s (EC) decision to delay the urgent need to end fur farming in the EU. Instead, the Commission has requested an opinion from the European Food Safety Authority (EFSA)

Lithuania becomes 20th country to ban fur farming

Vilnius, 27 September 2023 – Lithuania has today become the 20th European country to completely ban fur farming, sparing around one million animals a year from miserable lives and cruel deaths on fur farms. President Gitanas Nausėda signed the fur farming bill into law today after a large majority passed the measure in the Seimas.

Exposed: massive bird flu cull on Finnish fur farms sparks pandemic concerns

FINLAND, AUGUST 29 — New photos reveal poor biosecurity measures and horrible conditions on Finnish fur farms, where animals were being killed en masse over bird flu concerns. The uncontrolled spread of the virus among mink and foxes highlights the pandemic potential of fur farming and the urgent need for action at European level. Scientists

More than 1.5 million citizens ask for a Fur Free Europe

AMSTERDAM, 14 JUNE 2023 — The Fur Free Europe Initiative, which ran from May 2022 to March 2023, has been officially submitted to the European Commission, after collecting a total of 1.7 million signatures in just 10 months. Following the verification process, the final count of validated signatures was confirmed at an impressive 1,502,319. The ECI

1,701,892 EU citizens call for an end to fur farming and trade

BRUSSELS, 2 MARCH 2023 – The Fur Free Europe European Citizens’ Initiative has closed, ahead of schedule, after registering support from more than 1.7 million EU citizens. It’s now time for the European Commission to act and ban this cruel practice across the European Union. Launched on 18 May 2022 with a target of 1