Tag Archives: campaigns

Fur-free fashion taking ground in Russia

RUSSIA, 5 OCTOBER 2015 – From 3 until 10 October Russian Fur Free Alliance member VITA Animal Protection Center and Lush Fresh Handmade Cosmetics are running a campaign in Russia against the production and wearing of fur, promoting the wide variety of warm alternative clothes choices available.

Warm without fur campaign RussiaOn the 4th October, in celebration of World Animal Day, 60 cities across Russia and 6 neighboring countries hold events entitled ‘Animals are not clothes’. On the same day, Lush shop staff in 56 shops across Russia are offering customers advice on how to stay #теплобезмеха (warm without fur) with on-trend, fashionable clothing options using high-tech materials. Customers are able to show their support and solidarity for the animals by donning a paper fox, mink or hare mask and taking a selfie to post on social media, along with a message on how they will stay warm without fur this winter (#furfree2015).

Irina Novozhilova, coordinator of VITA, says:

“I am glad that ideas of non violence in connection of any living creature are becoming priority and this is a world wide trend. We live in an amazing time when more and more people on our planet are rethinking their role in this world. The new generation is trying to live without making others suffer and this is a lifestyle choice. This style is applicable to choice of clothing – in a modern wo/man’s wardrobe there is no place for fur, it is replaced by ethical materials; like the choice of cosmetics – it can be cruelty free.”

In Russia, the anti-fur movement is gaining momentum. In 2008 five Russian stars: Laima Vaikule, Artemy Troitsky, Alena Sviridova, Aleksandr F. Sklyar and Viktor Gusev participated in a unique plight in the ice of the White Sea, in the “Maternity House” of the seal pups. The result of this trip, which was widely covered by all Russian media channels, was a complete ban on hunting harp seals, which had previously been carried out for the sake of fur production. In the year 2014, unprecedented in its scale and significance, the action “Animals-not clothes” took place in 60 Russian cities. Across the country – from the far East to the western borders, from the South to the North, a wave of marches, rallies and pickets took place – the purpose of which was to draw attention of the society to the rigidity of using animals for clothing.


Faux Fur
Today, in the twenty-first century, modern technology has allowed us to not only replace animal fur, but also surpass it on a number of parameters. Comparative analysis of the properties!of fur and modern alternative materials held using special models, confirmed the thermal qualities of using the alternatives to fur. Special heating fibers used in warm clothes allow polar researchers to stay for extended periods in!the Arctic zone, withstanding very low temperatures in the range from -30° to -60°C.

Heat resistance and high functionality of alternative materials has been proven during extreme northern expeditions. Equipment using synthetic insulation (for example, Thinsulate and Hollofiber) were used to equip the world’s first Trans-Antarctic expedition led by the famous polar Explorer Vladimir Chukov (1998), the unique round-the-world sailing yacht “Apostol Andrew”, participants of the expedition to Greenland under the guidance of renowned Russian Polar Explorer Dmitry Shparo (1999) and the 10-day expedition to the White Sea “Front-line road” (2006).

Continuously improving the thermal quality of the clothes, the developers have used natural principles of plant fibers and animal fur, with a cavity inside, filled with air. So many artificial fibers are made today with a special cavity inside as a way to increase heat retention. Synthetic furs are now used in the production of garments for astronauts, scuba diving suits and even in the building of tents and yurts. Heavy, bulky and bad in high humidity conditions, fur has long since ceased to be regarded as an indispensable means of protection from the cold. Modern technology has helped to create warm, friendly and elegant clothes based on synthetic insulation – Hollowfiber, Thinsulate, Hollofil, Quallowfill, Polarguard, Fibertech, Shelter, Izosoft, Termofinn and others.


HUGO BOSS commits to fur-free policy

GERMANY, 6 JULY 2015 –The Fur Free Alliance praises luxury brand Hugo Boss for phasing out all real animal fur. The progressive decision was recently announced in the HUGO BOSS Sustainability Report 2014 and has been an issue in discussions between HUGO BOSS and the Fur Free Alliance.

HUGO BOSS will be dropping all fur, including rabbit fur, from Fall/Winter 2016 Collection onward.

Joh Vinding, Chairman of the Fur Free Alliance says:

HUGO BOSS has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections. The Fur Free Alliance hopes other luxury brands will follow HUGO BOSS’s lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.”

Bernd Keller, Brand and Creative Director Sportswear at HUGO BOSS, said in the company’s latest Sustainability Report:

From our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or rex rabbits. This means we will not be using any farmed fur in any of our HUGO BOSS clothing collections and are sending out a clear signal… Today, we are therefore also successfully supplying “friendly fur” and “friendly leather” products. We want to use these products to inspire the present generation and especially the next generation with a new kind of luxury.”

HUGO BOSS joins a growing list of fur-free brands and retailers, including Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara, and ASOS.

Please let HUGO BOSS know your appreciation for their compassionate decision to go fur free, by leaving a message here.

Victory Hugo Boss

HUGO BOSS Sustainability Report: http://group.hugoboss.com/en/sustainability/sustainability-report/

Fur Free Fashion Beijing: International designers call for fur-free fashion

BEIJING, 19 JANUARY 2015 – International welfare charity ACTAsia, based in the UK, Netherlands, China and the U.S., held its second annual Fur Free Fashion show yesterday in Beijing, China’s capital. Designers from three continents joined the runway, along with nineteen fur-free brands, to promote fashion with compassion for people, animals and the environment.

foto cruelty free fashionAfter a successful launch of the first-ever Fur Free Fashion Show in China in 2014 as part of ACTAsia’s nationwide Fur Free China campaign, this year’s event reached an even wider audience with a growing attendance of national and international cruelty-free fashion designers. Popular brands from the U.S., Poland, UK, Belgium, Korea and China presented their designs in the LEVI Art Studio in downtown Beijing.

The show was attended by over 200 Chinese celebrities and stars from the TV and music industries, including Miss China of 2013, TV actresses and pop singers, and attendees from the government and corporate sectors. Representatives of the British and Polish Embassies in Beijing presented the Fur Free Life Awards to individuals and companies in recognition of their outstanding efforts to promote a fur free lifestyle.

ACTAsia’s Founder and Executive Director Pei Su stated that “China is one of the major fur-producing countries and has now become one of the biggest fur-consuming countries in the world, and the numbers are growing. Millions of animals raised for fur endure tragic lives and horrifying deaths. The industry also has many damaging effects on the environment. The Fur Free Fashion Show encourages the Chinese public, designers and retailers to make compassionate lifestyle choices and join a ‘fur free life.’

The talented group of designers who provided their fur-free collections includes New York designer Leanne Mai-ly Hilgart from VAUTE, Gosia Sobiczewska from Poland, and Chinese designers Tony Yu and Li Lidan. The Chinese brands that were represented include Awakening and Zhong Shan Micro Life.  Katrien Van Hecke, the rising Belgian women’s wear designer, said, “I hope by participating in the show in China, I will motivate the public to choose consciously made products as well as offer a more compassionate example for fashion students in China.”

CrueltyFree Fashion China 2015+Tune Tune, one of the first Chinese brands that joined the group of Fur Free Retailers (an initiative of the global coalition Fur Free Alliance) has over sixty stores throughout China. Design Director Zhao Chao, explains, “We believe fashion is designed for beauty, and should not take away beauty from innocent animals. Our company does not use fur and we also actively promote a fur-free life as part of our corporate social responsibilities.”

The majority of the collections on the catwalk were produced with eco-friendly and organic materials, including the use of banana fiber, tree bark and recycled bottles. LUSH Asia continued to be the exclusive cruelty-free cosmetics sponsor for the show, and healthy plant-based Chinese traditional food was served to demonstrate another aspect of compassionate living.

Fur Free Alliance, the global alliance promoting fur-free life sent their congratulatory message to the show. Chairman Joh Vinding said “I wish to congratulate everyone participating in the 2015 Fur Free Life — Cruelty Free Fashion Show. I hope this trend will lead more people to be aware that fur fashions cost animals their lives. We encourage companies to help by becoming fur-free retailers. “

Recent footage from fur farms in Canada reveals suffering

CANADA, 6 NOVEMBER 2014 – Last week The Association for the Protection of Fur-Bearing Animals in Canada launched the campaign #MakeFurHistory. They have worked with LUSH Cosmetics and the Montreal SPCA to unveil footage obtained from a number of farms across Canada over recent months.


Animal welfare scientific expert Dr. Zimmerman commented the footage saying:

This footage clearly shows that Canadian farmed fox and mink can and do suffer significantly in numerous ways. The current standards inadequately address animal welfare by denying opportunities for the expression of natural behaviors by fox and mink. The idea that welfare is related to naturalness is implicit in the scientific approach to using animal biology in understanding and evaluating animal welfare. That being said, we need to consider if there will ever be a way to accommodate an essentially wild animal’s natural biology sufficiently to be ethical and humane.  Several European countries have found the answer to this question to be No, and have banned fur farming altogether.

Fur farming has been banned in the following European countries: Great Britain, Bosnia-Hercegovina, Croatia, Slovenia, Austria and The Netherlands.

According to polling conducted by Insights West, 63 per cent of Canadians do not own fur; of those who do, 49 per cent were purchased 6 to 10 years or longer ago and less than half of Canadians believe fur is morally acceptable.

Click here for the campaign website and more footage.