The Fur Free Alliance brings together international animal protection organizations to create a unified front in our campaign to end the animal cruelty in the fur industry. By sharing knowledge, strategies and tactics and making a joint statement against fur, the Fur Free Alliance aims to reveal the true face of fur fashion.
As a coalition we call for legislators worldwide to no longer turn a blind eye to the increasing societal concerns and scientific evidence on the inherent animal suffering in the fur industry and support a ban on fur farming. Furthermore, through our international Fur Free Retailer program we encourage and support companies to drop the sales of fur and adopt a fur-free policy. The Fur Free Alliance also grants funding to member organizations, particularly young or small organizations, to enable fur-free campaigns worldwide.